Okay, but how much moola do you ask for?! Below are a few guidelines:īefore we get to the topic of how much to ask for, let’s make sure you understand how royalties work. The most common methods of pay for art licensing are:ġ – ROYALTY: This is where the manufacturer pays the artist a royalty percentage of their gross sales.Ģ – ROYALTY WITH ADVANCE UP FRONT – Sometimes there will be an advance payable up front, which is later deducted from future royalties.ģ – FLAT FEE – A one-time fee is paid instead of royalties. With confidence comes more deals, and no more lost opportunities. SIGN UP HERE! )įEAR THE LICENSE DEAL NO MORE – I promise you that once you begin to understand how these things work, you’ll feel more confident with deal-making. (For more on art licensing: sign up for my FREE ten week series called “ ART LICENSING MADE EASY” which teaches how to license your art, negotiate contracts and know what to charge $$$. Licensing Art means – you retain all copyrights © to an image, and license, or “rent”, the art to someone for either a one-time use, such as in a magazine or advertising campaign, or for a longer term use to print on products, such as a t-shirt line or pottery, greeting cards, etc. Often, artists will turn down a good opportunity because they are paralyzed by the fear of making a mistake and charging too little.Īnd when it comes to licensing your art, there are many different ways to be compensated. Many artists have a hard time financially because they just don’t know what to charge. In the art business, while one creative can garner $10,000 for a painting, another can only get $500 for the same size and medium. If only artists could do the same, then pricing would be so much easier! I think that at one time in the past, the wise plumbers got together and said “ let’s all charge the same high price so we all get paid well!” When you need to have your sink unclogged, there’s little difference in price from plumber to plumber. (Artwork provided by the wonderful, fun and talented Sara Jane Franklin.)
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